Azir is not so easy to define. I feel the boutiques DNA is a combination of my love and passion for design, luxury, creativity & individuality. The concept is fluid, not fixed, and has no boundaries, there is a sense of freedom that I hope my customers will feel when they visit.
From the outset I did not want to conform to a typical retail menswear shop. This is not what I am about. Like the clothes my customers wear, the feeling and experience is just as important as the product itself.
Each customers needs are tailored for. It's a very personal & sincere environment.
I have known many of my customers for a number of years, many are now friends. It's a fantastic way to do business when there is respect, understanding and trust. I absolutely love it.
Within a month of trading I was already getting customers from North London coming to see me. It's amazing how quickly the word has been spreading.The brands I choose reflects the type of business I want to create.
There is a saturation of commercial designer brands on the high street, west end and more so now online. Azir is offering its customers something special in the form of brands like Pal Zileri to hand made Italian shoes from Borgioli, these are not your typical mainstream designer brands but Azir is far from your typical designer menswear shop!
Azir will always be looking out for new up and coming UK and international talent to showcase.
This seasons highlight is the arrival of the Iconic British Design Paul Smith. Paul Smith - is exclusive to AZIR in Hertford.